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Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Bill Moggridge designed the first laptop computer (the GRID Compass, 1981) and has collected interviews with forty other top designers who have shaped our interactions with technology. Discussed in the interviews are such questions as why a personal computer has a window in a desktop, what made Palm’s handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice and why 30 million users in Japan choose the i-mode service for their cell phones. To study these designs from inspiration to outcome is to chart the history of entrepreneurial design development in technology.